Most people’s dream job while in school isn’t necessarily a career in digital marketing.
However, when you look at the opportunities in this dynamic field, you’ll notice that the digital
marketing career outlook is nothing but positive, and it will remain so in 2023.
The Role of Digital Marketing Is Constantly Changing
One of the reasons a career in digital marketing is so exciting is that the field is constantly
evolving as new platforms are introduced. A digital marketing manager is constantly on the
lookout for trends and how they affect discoverability.
Building experience in digital marketing encompasses almost every aspect of a brand’s
online presence. As search engines release new updates, digital marketing managers
assess how these changes affect website rankings. Following that, the entire marketing
team collaborates to develop a strategy.
Why Are Digital Marketing Roles the Future?
While traditional marketing has a place in the world, digital marketing is quickly overtaking it
due to affordability and analytics.
Marketing managers can now see where visitors are coming from, what they’re doing on the
website, and which tactics produce the best ROI. This data-driven approach makes it easier
for professionals to demonstrate their worth and for leaders to identify the most effective
strategies. Successes will be repeated, removing the guesswork from future campaigns.
What Are the Job Prospects for Digital Marketers?
According to LinkedIn, the “Digital Marketing Specialist” position is one of the top ten most
in-demand jobs, with 860,000 available positions. Social media, content strategy, SEO,
analytics, and other digital marketing skills are in high demand.
Because digital marketing strategy has so many facets, the number of related jobs is quite
large. In fact, the industry is in the grip of a crisis: the digital skills gap. According to a
LinkedIn survey, there is a shortage of approximately 230,000 digital marketing
professionals in major metropolitan areas across the United States.
With so many open positions and not enough qualified candidates to fill them, now is an
excellent time to get started in digital marketing.
How to Begin a Career in Digital Marketing
As you begin your career in digital marketing, it is critical to understand the industry’s key
specialties. There are numerous digital marketing job roles to consider, each requiring a
unique set of skills.
Email Marketing
Email marketing appears to be self-explanatory — you send emails to specific lists.
However, it is the targeting that necessitates specialised knowledge.
Marketing emails are sent to customer and prospect lists in order to generate business and
raise awareness of products and services. They’re also frequently used to engage
audiences even when no hard sell is involved. It is the email marketer’s responsibility to test
various subject lines, text, and formats to determine which emails receive the most attention.
Search Engine Optimization (SEO)
Regardless of your experience, Search Engine Optimization will almost certainly play a
significant role in digital marketing. It is the foundation of all written content because the goal
of all content is discoverability.
SEO specialists have a bright future in digital marketing. Professionals who understand
social media, content quality scoring, competitive analysis, mobile search, and website
analytics are in high demand. To maximise online traffic, all of these bases must be covered.
Copywriting
As you gain experience in digital marketing, you’ll realise how much writing is required.
Copywriters create a wide range of content, such as taglines, product descriptions, emails,
advertisements, and more. They also create non-digital content such as direct mail and
video scripts.
Copywriters must have a strong writing background, but they must also be creative and
curious. In a world full of distractions, their job is to get people to pay attention.
Social Media Marketing
It goes without saying that social media marketing is an important component of digital
marketing. Social media managers promote brands on social media platforms such as
Facebook, Twitter, Instagram, and LinkedIn, among others.
Social media managers create campaign strategies, videos, and graphics, as well as
research audience trends, in order to reach the right people. It’s a job that combines writing,
design, and project management, and it frequently necessitates working outside of normal
business hours to respond to incoming messages. Experience with digital marketing and
community building is required.
Advertising
The advertising industry has evolved significantly over the last few decades, with digital
advertising now playing a dominant role in digital marketing.
Advertisers are in charge of matching the appropriate products to the appropriate audiences.
They cultivate relationships with media brands in order to determine what types of content
will work best for each outlet and to negotiate rates and terms that are acceptable to both
parties. For competitive creatives looking for a fast-paced, people-oriented environment,
digital advertising has a great digital marketing career outlook.
Search Engine Marketing (SEM)
The main difference between Search Engine Marketing and Search Engine Optimization is
that SEM includes paid tactics. SEM managers research keyword trends to see what people
are searching for and how much to bid on such terms so that the company’s pages appear in
search results. It is a combination of SEO and advertising that drives traffic to the website.
There are numerous tools and platforms available for researching search terms, managing
bidding, and running A/B tests to determine which variations are the most effective. To be
successful, SEM managers must be highly analytical and data-driven.