Google AdWords with Google Certifications

D Marketing expert, with all the experience has implement a successful structure in using Google Ads, an online advertising platform developed by Google, to bring out glory to various organizations. We understand the importance of hard earned money, thereby giving various strategies to achieve the best possible Return of Investment.

 

Course Preview:

PPC TRAINING INTRODUCTION

  1. What is Pay Per Click (PPC) marketing, importance of PPC, and Benefits of PPC
  2. What is Google AdWords? Importance of Google AdWords and what are the different ways to set up PPC Campaign?

GOOGLE ADWORD NETWORKS

  1. Explore the meaning of Domain name system eg- .com, .in
  2. Learn the basic concepts and usage of various domains like .com

 

SET UP PPC CAMPAIGN AND “CLICK-THROUGH RATES” CTR

  1. How to set-up PPC Campaign using multiple accounts
  2. Understand the technical term Impression, Cost/Conversion, and Tracking Code and how to utilize it

KEYWORD RESEARCH

  1. Analyze the difference between SEO and PPC Keyword Popularity to apply various tips and tricks
  2. Define various Keyword Types: Broad, Exact, and Phrase
  3. How to effectively Search the Volume Categorize Keywords

CREATE EFFECTIVE ADS AD GROUPS

  1. Create an Ad which has the optimized parameters to yield best Return of Investment
  2. Optimum implementation of an ad using accuracy of Measurement of title and Desc URL

 

QUALITY SCORE AND BID FOR AD POSITION/BID MANAGEMENT

  1. UnderstandQUALITY Score impacton bids and how to increase the position on Search Engine
  2. Explore various techniques to define Bids and how to analyze Competitors Bidding

 

 

 

LANDING PAGE AND DISPLAY NETWORK CAMPAIGNS

  1. Master the scenario of Ads versus Landing page to analyze your conversion out of total bidding
  2. Promote your Google Ad by creating Image/Video/Text/Flash Banner
  3. Navigate to Campaigns, Tools and Analysis, and Billing Account
  4. Workable ways to display and convert your ads on Youtube. Grasp the importance of video marketing, and bumper ads.